Pounds In Your Pants

POTENTIAL CHALLENGE

Get people back in the shops as well as online, whilst raising fans and followers.

SOLUTION

When consumers purchase an item there is a QR code to scan on the receipt encouraging them to download an application for the retailer and allowing the user to then have the chance to win a prize instantly.

SUMMARY

To encourage consumers back in the store the company has an instant prize winning campaign. With every receipt of purchase there is a QR code that the user can use to download the companies application and be directed to an instant win screen. The prize is revealed, but before its yours you are given a chance to make it even greater with a spin of a wheel. At the point of the spin the user decides their fate as not all the sections on the wheel are lucky ones, so if you want to increase your chance to win (all sections becomes lucky ones) you have to share this app or a specific message with 5 of your Facebook or Twitter friends to guarantee a prize. The higher the purchase, the higher the value of prizes.The buyer gets a prize or upgrade and then still have the application to see other offers, store information and what prizes others have won so far. The brand gets fans and followers.

BRAND BENEFITS

• Increase sales.
• Draw customers old and new back into the shop and have application as direct contact.
• Raise awareness of the brand in a fun campaign that attracts new fans and followers.

USER BENEFITS

• Possibility to win prizes and gamble your prize.
• Enjoying the in store interaction.
• Share the message and experience with friends.