Pick Up The Sound – Pick Up The Surprise

POTENTIAL CHALLENGE

Create fun and memorable user engagement whilst delivering brand message.

SOLUTION

Using the Shazam application users pick up an audio wave that trigger the application to open a secret content exclusive to the brand that can be used within the brand proximity and extended beyond the properly.

SUMMARY

Use your Shazam application to pick up one of the 10 featured songs that unlocks a series of features from games, music downloads, codes to use at the bar - like free drinks or food. Users can take part in any of the chain of bars and extend their experience after they leave the bar with game and Facebook or Twitter updates expressing your experience there.

BRAND BENEFITS

• Fun engagement with customers.
• Innovative way to deliver brand message.
• New fans and followers.

USER BENEFITS

• Enjoy a fun way to use your Shazam application.
• Pick up cool gifts.
• Extend your experience outside the bar.