Care For A Tweet?

POTENTIAL CHALLENGE

Revamp the charity’s public image, raising funds and awareness.

SOLUTION

Celebrities donate their money to a charity via Twitter.

SUMMARY

Ten celebrities like Adele, Robbie Williams, Lady Gaga, Coldplay etc. willing to partake in the fundraising and donate a set amount each, that has to donated by followers. Followers tweet "#Icare (celebrity name and amount)" @charity and link to the charity website with the option to then donate themselves to the charity on the site. For users to see progress and promote the campaign 10 silhouettes of the different celebrities are in a central location (Like Trafalgar Square, London) with a digital meter in the middle that goes up and it activates tweeting birds around the celebs head motion everytime someone tweets #Icare and donates a fixed amount of the celebrities money — like £5 to the charity. This will be reflected on the microsite showing the rise of donations. When someone tweets they have an option to donate £2+ of their own money, and in doing so the person is automatically put in a prize draw. When it hits the top target there is one big prize, like a day with the celebrity.

BRAND BENEFITS

• Funding.
• Publicity and awareness.
• New followers. 

USER BENEFITS

• Helping a charity.
• Supporting celebrity. 
• Chance to win a prize.